Top design tactics for your Shopify store
Today, Shopify is the third most popular e-commerce platform in the world. Shopify provides you a unique take on e-commerce platforms that its competitors haven’t quite mastered.
But numbers aside, Shopify offers a unique take on e-commerce platforms that its competitors haven’t quite mastered. While not for every online store, Shopify is the best platform for quick and simple sites.
Shopify site design process is very easy to work on and also takes less time. It required limited customization options. It has a more rigid & linear approach to design.
If you are looking for a quick & easy controlled approach to design, a platform that takes the sting out of the technical details where you can focus on your business management, Shopify is best for you.
But remember the difference between “easy” & “brainless.” Because you still need to put some efforts to build your site. In this article, we will discuss a few key design tactics that successful Shopify Store Setup service providers cited as the most useful, for startups and established stores.
Choose the best theme for your site
You need to pick the right Shopify template design. Because your theme is the backbone of your site & will directly affect the user experience, & the overall look and feel of your site.
Generally, Shopify offers dozens of themes with different style variations for further customization. Whereas some themes are free to use and most of them cost around $140 to $180.
Overloading your site with too much information is the most common issue with e-commerce designs.
You will try your best to showcase everything you have in your arsenal whether that be a bunch of information or backlog of every product you have ever made.
There might be users, who would like to see the entire history of your brand, those people are few & far between. Always provide a place of honor to the top products on your site.
Improve loading times
No matter what platform you are using for your site, loading time can kill your entire business if they take too long. Every extra second your page takes to load reduces conversions by 7% and page views by 11%.
Many times even outside of the customer experience, faster sites get ranked higher on Google, here improving your loading time helps both your UX & your SEO.
Below are the few techniques that should help in general to reduce loading times:
Free online tools like Compressor.io can reduce file size by around 50% without noticeably affecting the image quality. Because high-quality product images will help you to sell your goods in a better way.
Skip the carousels
Love them or hate them as a design choice, carousels tend to anchor you’re loading times. That’s not to say you should never use them (they have their advantages), but if you’re struggling to make your site lighter, a carousel is the perfect dead weight to drop.
If you’re not sure how you’re loading times stack up or how to improve sluggish ones, check out Google’s free PageSpeed Insights tool. Not only will it analyze your site speed, but it’ll also give you direct advice on how to improve it.
Remove nonessential widgets
In excess, site accessories like widgets, apps, and other plugins can weigh down loading times. Eliminate all but the essentials to streamline your site.
Avoid third-party themes
It might possible that third-party themes can have unexpected additions that slow down the entire site's loading time. If your theme isn’t made directly by Shopify, contact the developer to see how you can improve loading times.
Pair with the right designer
Always be aware of your limitations, if you know that site design is not your cup of tea, Hire dedicated Shopify designers to help customize your eCommerce Shopify theme as per need. Even if you’ve designed sites before, the experience of a pro designer could lead you to some new insights.
Like any other industry, designers specialize in certain areas and platforms. You can hire a designer that specializes in Shopify, one that is already familiar with all the different themes, plugins, and features.
This could be a huge time-saver as well, so you don’t have to wade through the Shopify stores looking for the specifics that you want.
Follow the above steps to bring that same gusto, enthusiasm, and influence to the modern digital market. The best practices for each of these factors vary depending on the customer group, so there’s never one right answer.
No matter how experienced you or your designer is, it’s always better to make decisions based on hard evidence rather than raw instinct alone. Long gone are the days of “Call now! Operators are standing by!” But while the technology has evolved, the spirit remains the same.